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Industries / Food & Drink

Food & Drink

Food and drink products are bought with the eyes first, and packaging imagery is often the only thing standing between a browser and a buyer. FrameKit renders food and drink packaging with accurate materials and finishes, letting brands produce consistent, shelf-ready imagery across their full range without the cost and waste of traditional shoots.

FrameKit
$0tn global food & drink market annual value
£0 average cost of a traditional food product shoot
0% reduction in costs with FrameKit
Challenge

Food and drink brands deal with some of the largest and fastest-moving catalogues in retail, with new flavours, seasonal ranges, and packaging refreshes that each need imagery across multiple channels and formats. Shooting food and drink well requires specialist styling, perishable ingredients, and careful lighting to make products look genuinely appetising, which makes studio time expensive and hard to scale. The result is that imagery often lags behind the actual product range.

Solution

FrameKit renders food and drink packaging in 3D with accurate material properties including cardboard, foil pouches, glass, PET bottles, cans, and label print finishes. New flavours or packaging updates can be turned around from an existing base model, so brands are not starting from scratch every time the range changes.

Results

Brands using FrameKit can keep their full catalogue consistently imaged, respond to range updates without booking studio time, and produce retail and DTC-ready assets at a cost that scales alongside the business rather than against it.

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